HELLO! I'm Gary Li, a SENIOR PRODUCT DESIGNER based out of Toronto, 🇨🇦

Currently, I'm a Senior UX Specialist at Apply Digital, a digital transformation consultancy, providing UX consulting and design for a diverse range of clients and products. Previously, I've worked at Kabam and Electronic Arts as a UX/UI Designer in Game Development - having shipped 3 games.

Learn more about my experience and strengths here.

CASE STUDIES

EF TOURS CANADA DISCOVERY & BUILD

Apply Digital 2024 // Launched a new EF Tours Canada site featuring a new content strategy and UX following an initial discovery engagement

nfl discovery & concepts

Apply Digital 2022 // Created a series of future facing NFL app concepts following a Discovery engagement with the NFL
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Eunoia Hackathon research workshop

Eunoia Hackathon 2023 // Designed and presented a 90 minute (plus Q&A) design research lecture for a student-run hackathon as an alumni

MARVEL REALM OF CHAMPIONS

Kabam 2021 // Worked on a redesigned post-match sequence along with several QoL improvements in preparation for the mobile game's launch

EA NHL 21 BE A PRO

Electronic Arts 2020 // Led the UX/UI redesign efforts for NHL 21's back-of-the-box Be a Pro feature
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BRANDS I'VE WORKED WITH