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nfl discovery & conceptS

OVERVIEW

Apply Digital partnered with the National Football League for a Discovery and Concept engagement. The goals of the engagement were to assess the design opportunities and problem space fans encounter when watching live games. Subsequently, we would use our knowledge to conceptualize future app concepts and design directions

TIMELINE

5 Week Discovery
6 Week Concepting/RFP Response

TEAM

Head of Experience, UX Lead, UX (me)
Head of UI, UI Lead, UI + Motion, Copywriting
Head of Strategy, Strategists
Senior Product Specialist
Senior SE
Senior Project Manager
NFL teams

ACTIVITIES

Stakeholder interviews
Customer experience and ideation workshop
Competitive analysis
Summary of findings presentation
UX flow and concept design

DELIVERABLES

Stakeholder Interview Guide
Competitive Analysis
Workshop Materials (screeners, slides, activities, etc.)
UX flows and concept prototypes
Summary of Findings slide deck
RFP response

STORY/PROCESS [BLURRED]

For the best experience, please fullscreen the presentation (top right of the embed) use the mouse or arrow keys to navigate.